You can't deny the impact Kanye West has had on sneaker culture. Even before the release of his Nike Air Yeezys, he was influencing sneakerheads without the help of social media (besides KanyeLive circa 2007-2010, of course). He made us pay attention to the kicks he wore at shows. He made it cool to wear unbranded, obscure international labels. And he even made sneakerheads step up their fashion game. Anything 'Ye did on the footwear front created sparks, and once he partnered with Nike and Louis Vuitton, his influence ignited a wildfire. You can expect nothing less once his collection with adidas is officially revealed. Until that chapter in Kanye's footwear history begins, here are 10 Ways Kanye West Changed Sneakers Forever . He has an unofficial colorway. Anytime you see a sneaker with a color combination of black, pink, and green, it automatically gets hit with the “Yeezy” nickname. From customs made completely from scratch to actual releas
Kanye West Twitter followers: 13.8M Buzzy collab: Adidas Biggest impact on the industry: West has the smallest social presence on this list and just one shoe collaboration, but the entrepreneur and rapper has carefully crafted his fashion image, and his many followers watch him closely. The result of such brand-building has been one of the most-buzzed-about sneaker releases of the year: the Yeezy Boost, which debuted during New York Fashion Week. The Yeezy Boost 350 Low, West’s second style in the line, sold out in just 12 minutes. Rihanna Instagram followers: 24M Twitter followers: 49.8M Facebook fans: 81.6M Buzzy collabs: Puma, Stance, Dior Biggest impact on the industry: Fans are still waiting for a new album, but with all of her side projects, it’s easy to see why that hasn’t happened yet. The singer is the creative director at Puma , contributes to Stance socks , debuted a perfume called RiRi and is the new face of Dior . She’s also Instagram