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The Most Valuable Celebrity Brand Endorsers

Kanye West
Twitter followers: 13.8M  Buzzy collab: Adidas
Biggest impact on the industry: West has the smallest social presence on this list and just one shoe collaboration, but the entrepreneur and rapper has carefully crafted his fashion image, and his many followers watch him closely. The result of such brand-building has been one of the most-buzzed-about sneaker releases of the year: the Yeezy Boost, which debuted during New York Fashion Week. The Yeezy Boost 350 Low, West’s second style in the line, sold out in just 12 minutes.


Rihanna
Instagram followers: 24M  Twitter followers: 49.8M Facebook fans: 81.6M  Buzzy collabs: Puma, Stance, Dior
Biggest impact on the industry: Fans are still waiting for a new album, but with all of her side projects, it’s easy to see why that hasn’t happened yet. The singer is the creative director at Puma, contributes to Stance socks, debuted a perfume called RiRi and is the new face of Dior. She’s also Instagram gold when she shares style moments featuring Sergio Rossi, Christian Louboutin and Tom Ford.


Kendall & Kylie
Instagram followers: 31.9M; 33.9M  Twitter followers: 10.8M; 12M Facebook fans:7.5M; 8.8M  Buzzy collabs: Kendall + Kylie, Topshop, PacSun
Biggest impact on the industry: Whatever the Jenners wear, sells; among their favorites are Tom Ford, Aquazzura and Yeezy Boosts. So it makes sense that the two youngest members of the Kardashian clan would debut a line of apparel and footwear. The Kendall + Kylie Collection, in partnership with Marc Fisher, hits stores for spring ’16.





Pharell Williams
Instagram followers: 5.4M Twitter followers: 7.36M Facebook fans: 10.9M 
Buzzy collabs: Timberland, Adidas Originals, Colette Paris
Biggest impact on the industry: The producer and superstar musician debuted his Supercolor pack in 2015 (along with several other Adidas shoe collabs) and isn’t slowing down anytime soon. Meanwhile, he’s also one of the minds behind tastemaker street-wear store and brand Billionaire Boys Club in New York and took home the CFDA Fashion Icon Award in May.




Taylor Swift
Instagram followers: 41.5M Twitter followers: 61.8M Facebook fans: 72.1M
 Buzzy collabs: Keds, JD.com
Biggest impact on the industry: Taylor Swift is a fashion and music force. With her posse of friends, including Karlie Kloss and Gigi Hadid, Swift’s power lies in her social clout — a post of her in a bikini caused a buying spree on Asos. Swift’s ongoing line with Keds has cornered the tween and teen market — she’s one of the label’s best partners yet — plus, she’s an honorary Victoria’s Secret angel.



Beyoncé Knowles
Instagram followers: 42.6M Twitter followers: 14.1M Facebook fans: 63.4M Buzzy collabs: Topshop, Flash Tattoos
Biggest impact on the industry: Last year, Queen Bey teamed with Topshop on an athletic line and also debuted a collection of temporary tattoos. In her everyday life, the star has been spotted in looks by Adidas, Converse and Chelsea Paris. For public appearances, she often sports styles by her pal Giuseppe Zanotti. And there are rumors that the two might collaborate soon.



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